Virani Gems - Online Jewellery Shopping
Virani gems

Virani Advantages

Virani Advantages

100% Certified Jewellery

At, it's our mission to promote transparency throughout the jewellery purchasing process. Your precious diamond jewellery comes with a certificate of authenticity from leading gemological institutes such as Gemological Institute of America (GIA) and International Gemological Institute (IGI). The unique certificate number is microscopically laser inscribed on your jewellery item by the grading institute to further authenticate your precious jewellery.


Save up to 30% on Diamond Jewellery

Unlike other e-tailors that either outsource some or all of their manufacturing operations, our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewellery retail helps our customers save up to 30%. We thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds sourcing and in-house diamond cutting and polishing operations to jewellery design, manufacturing and online retail sales through


Try on a 3D Printed Model before Buying

We realized that some of our customers weren’t sure about the exact size of the jewellery from the pictures and videos provided at alone. They missed the whole “Touch and Feel” experience. Therefore, we introduced our unique “Try on a 3D printed model” feature. Using this feature, you can request an exact physical 3D printed replica of your jewellery and try it on in the comfort of your home before making an informed purchase. ("Try on a 3D printed model" offer is only available within India.)


Conflict Free Diamonds has a zero-tolerance policy toward conflict diamonds. We work only with the industry's most reputable and regulated suppliers of high-quality rough diamonds who proudly adhere to and enforce the standards established by the Kimberley Process. Once we procure conflict free rough diamonds, our skilled craftsmen cut and polish them in our in-house facility before they are studded in your precious Virani diamond jewellery.


Over 5000 Timeless Designs

With thousands of designs available at, we are sure you will find the right one for you or your loved ones. We closely follow latest fashion trends and frequently update our design collections. Our zero-inventory, made to order, business model allows us to offer complete customization on all our designs. Every single design at is available in three different colours of gold namely rose, yellow and white gold. Furthermore, all three metal colours are also available in 14K or 18K gold purities. To give you further customization capability and budget flexibility, we offer six different qualities of diamonds you can choose from for each of our jewellery item.


Access to Your Personal Jewellery Consultant

At Virani, all of our customers enjoy the luxury of having an access to an expert personal jewellery consultant. If you are new to online shopping or jewellery shopping in general, our highly experienced and non-commissioned consultants would love to walk you through the step by step process and gladly answer any questions you may have about our diamonds and jewellery items.


Custom Diamond Jewellery

If you can't find your dream design from our timeless collection or would like to bring your unique design ideas to life for your loved ones, you can take advantage of our Custom Jewellery option. We offer our customers the luxury to create customized bespoke items at an exceptionally affordable prices, making lack of choices no more a constraint. Even for all of our pre-made designs, we offer full flexibility to customize metal colors and diamond quality to suit your needs.


Life Time Exchange Guarantee

At, we want you to be up-to-date with the latest fashion trends and upgrade your jewellery wardrobe from time to time. Our life time exchange policy allows you to exchange your Virani jewellery items after months or even years from when they were purchased from, for the newest items from our latest collections. As long as your jewellery piece is intact, we'll take it back for the current value of all the materials with a minor deduction towards melting and recovery costs. (Life Time Exchange offer is only available within India.)


30 Days Money Back Guarantee

We stand behind every single piece of Virani diamond jewellery with a 30-Day Money-Back Guarantee. If for any reason you are not absolutely satisfied with your purchase, simply return it within 30 days from when it was shipped for an exchange or full refund. (30 Days Money Back Guarantee offer is only available within India.)


Free Insured Shipping Both Ways

We offer FREE shipping on every order within India. Each shipment is securely packaged, fully insured, and shipped using only the most reputable and reliable courier services. To make your Virani shopping experience as stress-free as possible, we also offer FREE return shipping on every order within India for all items returned within 30 days from when they were shipped.


Secure Online Shopping

When you use your credit card or shop using your preferred payment methods from a long list of payments options available at, the information you provide is protected by Secure Sockets Layer (SSL) encryption technology. We pay close attention to ensure that your personal information remains secure and hence we use latest online security technologies to offer you’re a worry-free shopping experience.


Multiple Payment Options

For your convenience, we offer multiple payment options at You may choose any of the following payment methods to purchase your precious Virani diamond jewellery: Cash on Delivery, Credit cards, Debit cards, Bank Wire Transfer/Net banking, Cash Card, Mobile payment, Wallet, UPI and many more.

Our Customers Say It Best

She cannot stop staring at it!

I was not too sure about buying my ring online, but I am really glad that I did. It is perfect, the service was impeccable and we got a great deal!

Amit Chetty

Andhra Pradesh, INDIA

Speechless! Simply Stunning.

This is my third time buying a piece of jewellery from ViraniGems and like always, they have gone above and beyond. I love the complimentary box of chocolates :)

Sonia Khurana

Delhi, INDIA

A beautiful ring

Very happy with my purchase. Great quality at excellent prices. I love it.

Manisha Joshi

Maharashtra, INDIA

Absolutely stunning

She loves it. A much better ring than expected. And a lot cheaper than a retail store down my street.

Gaurav Sav

Madhya Pradesh, INDIA

Very friendly and patient jewellery consultant.

I couldn’t be happier with the overall experience. My personal jewellery consultant helped me pick the right ring that fit my budget. He patiently explained the difference between different quality diamonds. I felt comfortable and well informed before buying my ring!

Shalini Gupta

Bihar, INDIA

I love my new ring!

I gotta be honest, I was a bit nervous about buying a diamond ring online, but when I saw it, I fell in love. I cannot express how beautiful it is. Absolutely LOVE LOVE LOVE Virani Jewellery!

Damanjit Kaur


Love the packaging

I love the ring. And I absolutely love the packaging, especially the wooden box. I was not expecting the presentation to be this classy to be honest. I am impressed.

Komal Sule

Maharashtra, INDIA

Pleasant Experience

I love my ring. The setting is phenomenal and at a great price. Was shipped before the expected delivery date!

Hiral Patel

Gujarat, INDIA

Amazing experience! Highly recommended

This was my first time buying a diamond ring online so I was obviously a little hesitant to try out Viranigems, but they did not disappoint. Thank you very much Viranigems!

Praveena Arora

Delhi, INDIA

Great quality.

When I saw the pictures and 360 videos online, I was not sure if the physical finished earrings and pendant would look the same. But when I got the the finish jewellery items, they were exact same as shown online. Very good setting.

Divya Sahadev.


LOVE IT!!! 3D printed model was a great help!

I knew my husband had ordered a ring for me from Virani since he made me try a 3D printed model last week. It fit perfectly and gave me a clear idea of the size and shape. The diamond ring looks even better than I had expected. By the way, my daughter loves the 3D printed plastic ring. It’s her new toy now.

Shwetha Seeparsad

Tamil Nadu, INDIA

She loves her new pendant. Thank you Viranigems!

All I can say is a big thank you. From start to finish, everything about it was perfect. She absolutely loves her Ganesh pendant. She is now eagerly waiting for her next birthday. Very professional and friendly customer service representatives. Will definitely be coming back for more.

Pankaj Prasaad

Telangana, INDIA


After following Viranigems on Facebook for almost a year, I became a big fan. And when I placed an order, I was not disappointed at all. I had trouble picking my ring from so many great designs, but I couldn’t be happier with my Elizabeth Love Diamond Ring.

Ritika M.

Karnataka, INDIA

Great Value for the money

Before I bought my diamond ring, I did some research and got a rough idea about how much this types of rings cost from local retail stores. I was amazed by the difference in prices at Viranigems. Plus the ring came with an IGI and GIA certificates which left no room for doubt about diamond quality and stuff. Great experience!

Akanksha Rathore

Delhi, INDIA

A perfect gift.

I love my hubby! Thanks Virani for helping him chose my birthday gift. It’s gorgeous and fits perfectly. Please continue helping him so I keep getting more surprises like this one often. 

Pooja Agarwal

Telangana, INDIA

I am very impressed with the ring!

Honestly, I was a little sceptical about the whole buying a diamond ring online. But I must say I am presently surprised. And I would sure be doing it again. Keep up the great service Virani. The setting is amazing by the way.

Bhavna Kumar

Maharashtra, INDIA