Virani Gems - Online Jewellery Shopping
Virani gems
Who we are

We love diamond jewellery!

At Viranigems.com, we aim to make affordable luxury a reality for all of our customers. We believe that every heart deserves a gem. Our love for diamond jewellery combined with over 50 years of industry experience and expertise has allowed us to grow exponentially in a very short span of time.

With a firm focus on design, craftsmanship and customer experience, we thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds procurement and in-house diamond cutting and polishing operations to jewellery design, manufacturing and online retail sales through Viranigems.com. Unlike other e-tailors that either outsource some or all of their manufacturing operations, our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewellery retail helps our customers save up to 30% on diamond jewellery.

Our loyal customers enjoy luxurious shopping experience at Viranigems.com with unique features such as trying on an exact physical 3D printed replica before buying an actual piece of jewellery, complete customization capabilities, free insured shipping, 30 day money back guarantee, lifetime exchange offers and many more.

At Viranigems.com, it's our mission to promote transparency throughout the jewellery purchasing process. Your precious diamond jewellery not only comes with a certificate of authenticity from leading gemological institutes, but it is also accompanied by a detailed price breakdown of how much you pay for your conflict-free diamonds, metal as well as the making of your jewellery.

Thank you for trusting us.

Happy jewellery shopping!

Why we are different

FINALLY, A DIAMOND JEWELLERY BRAND

That truly believes in love

We craft each piece of our jewellery with care since the word “Love” is at the heart of our brand. Both of our co-founders, Chirag Virani and Hetal Virani, met each other in kindergarten and since then they were in the same school, same class, and even sat on the same row for years. VIRANI was incepted when Chirag proposed to Hetal in front of the beautiful Taj Mahal.

A diamond jewelry brand

that merges art and innovation

We realized that some of our customers weren’t sure about the exact size of the jewellery from the pictures and videos provided at Viranigems.com alone. They missed the whole “Touch and Feel” experience. Therefore, we introduced our unique “Try on a 3D printed model" feature. Using this feature, you can request an exact physical 3D printed replica of your jewellery and try it on in the comfort of your home before making an informed purchase.

A Diamond Jewelry Brand

That Helps You Save up to 30% or More

Unlike other e-tailors that either outsource some or all of their manufacturing operations, our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewelry retail helps our customers save up to 30%. We thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds sourcing and in-house diamond cutting and polishing operations to jewelry design, manufacturing and online retail sales through Viranigems.com.

A diamond jewelry brand

That Promotes Complete Transparency

At Viranigems.com, it's our mission to promote transparency throughout the jewellery purchasing process. Your precious diamond jewellery not only comes with a certificate of authenticity from leading gemological institutes, but it is also accompanied by a detailed price breakdown of how much you pay for your conflict-free diamonds, metal as well as the making of your jewellery.

A Diamond Jewellery Brand

That Offers Complete Customization

If you can't find your dream design from our timeless collection or would like to bring your unique design ideas to life for your loved ones, you can take advantage of our Custom Jewellery option. We offer our customers the luxury to create customized bespoke items at an exceptionally affordable prices, making lack of choices and budget no more a constraint. Even for all of our pre-made designs, we offer full flexibility to customize metal colors and diamond quality to suit your needs.