Virani was incepted when our founder Chirag Virani proposed to his childhood friend Hetal Virani at the beautiful Taj-Mahal.
Viranigems.com was launched by combining a 'zero inventory' business model with an efficient vertical integration from rough diamonds to jewellery retail helping customers save up to 30% on diamond jewellery.
With no more than 50 designs, Viranigems.com was first launched in Toronto, Canada with close family and friends.
After receiving overwhelming love and support from Toronto, Canada, Virani was launched in the U.S.A. in May 2015.
To make the affordable luxury a reality for all of our customers worldwide, Virani was launched in India in June 2015.