Virani Gems - Online Jewellery Shopping
Virani gems
Meet The Founders

Hetal Virani
(Co-Founder and CFO)

Hetal Virani, C.A., C.S., C.W.A., L.L.B., and B. Com., has brought her superior financial and legal expertise to the management of Hetal is responsible for day-to-day planning, implementing, managing and controlling all finance-related activities of the company. Her passion for jewelry and expertise as a Cost Accountant allows her to offer a luxurious shopping experience to all of our customers while keeping the overhead costs as low as possible. Hetal has developed a unique demand driven and ‘zero inventory’ made-to-order business model and combined it with our efficient vertical integration from rough diamonds to jewelry retail to help our customerssave up to 30%.

Chirag Virani
(Co-Founder and CEO)

After completing his Mechanical Engineering from McMaster University, Hamilton, Canada and Master in Business Administration from Ryerson University, Toronto, Canada, Chirag Virani co-founded with his childhood friend and beloved wife, Hetal Virani. Chirag has a diverse academic and professional background from Canada, the U.S.A., Europe, and India. Being a third generation diamantaire, Chirag overlooks’s operations along the entire diamond jewelry pipeline starting from conflict free rough diamond procurement, in-house diamond cutting and polishing, jewelry design and manufacturing to jewelry retail.


Meet our Expert team

Hiren karsadiya

(Technical Head)

Hiren Karsadiya, equipped with his unparalleled knowledge and expertise in IT, leads multidisciplinary teams of talented engineers, designers as well as web and software developers at to create the best shopping experience for all of our customers. Hiren truly merges art and innovation by integrating timeless jewellery designs with our extremely user friendly shopping platform.

Raj Patel

(Marketing Head)

Raj, a multitalented engineer who also has a natural knack for marketing, oversees both online and offline marketing campaigns at He leads a versatile team of both graphics designers and digital marketing experts that focus on understanding customer needs and creating fun and engaging advertisement campaigns.