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Who We Are

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Why Virani

100% Certified Jewellery
Save up to 30% on Diamond Jewellery
Try on a 3D Printed Model before Buying
Conflict Free Diamonds
Over 5000 Timeless Designs
30 Days Money Back Guarantee
Free Insured Shipping Both Ways
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Copyright © 2016 Virani. All Rights Reserved

A Gem for Every Heart

Welcome to Viranigems.com, Your Online Diamond Jewellery Store

At Viranigems.com, we aim to make affordable luxury a reality for all of our customers. We believe that every heart deserves a gem. Our love for diamond jewellery combined with over 50 years of industry experience and expertise has allowed us to grow exponentially in a very short span of time.

Complete Transparency and Trust

It's our mission to promote transparency throughout the entire jewellery purchasing process. All jewellery pieces purchased from VIRANI not only come with a certificate of authenticity from leading gemological institutes, but they also showcase a detailed price breakdown of how much you pay for your conflict-free diamonds, metal and jewellery making charges.

Save up to 30 % on Diamond Jewellery

Our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewellery retail helps our customers save up to 30%. We thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds sourcing and in-house diamond cutting and polishing operations to jewellery design, manufacturing and finally online retail sales through Viranigems.com

Try on an Exact 3D Printed Replica before Buying Your Precious Diamond Jewellery Online

We realized that some of our customers weren't sure about the exact size of the jewellery from the pictures and videos provided at Viranigems.com alone. They missed the whole "Touch and Feel" experience. Therefore, we introduced our unique "Try on a 3D printed model" feature. Using this feature, you can request an exact physical 3D printed replica of your jewellery and try it on in the comfort of your home before making an informed purchase.

Complete Customization

If you can't find your dream design from our timeless collection or would like to bring your unique design ideas to life for your loved ones, you can take advantage of our custom jewellery option. We offer our customers the luxury to create customized bespoke items at exceptionally affordable prices, making lack of choices and budget no more a constraint. Even for all of our pre-made designs, we offer full flexibility to customize metal colours and diamond quality to suit your needs

Viranigems.com’s Vision

To become number one e-retailer of affordable luxury diamond jewellery by eliminating inefficiencies along the entire diamond pipeline and by utilizing full vertical integration from rough diamonds to retail through strategic alliances with leading companies across the globe.

Viranigems.com’s Mission

Our mission is to promote transparency throughout the jewellery purchasing process and to guarantee maximum customer satisfaction with the purchase of each Virani jewellery item.