Virani Gems - Online Jewellery Shopping
Virani gems

Who We Are

At Viranigems.com, we aim to make affordable luxury a reality for all of our customers. We believe that every heart deserves a gem. Our love for diamond jewellery combined with over 50 years of industry experience and expertise has allowed us to grow exponentially in a very short span of time.

With a firm focus on design, craftsmanship and customer experience, we thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds procurement and in-house diamond cutting and polishing operations to jewellery design, manufacturing and online retail sales through Viranigems.com. Unlike other e-tailors that either outsource some or all of their manufacturing operations, our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewellery retail helps our customers save up to 30% on diamond jewellery.

Our loyal customers enjoy luxurious shopping experience at Viranigems.com with unique features such as trying on an exact physical 3D printed replica before buying an actual piece of jewellery, complete customization capabilities, free insured shipping, 30 day money back guarantee, lifetime exchange offers and many more.

At Viranigems.com, it's our mission to promote transparency throughout the jewellery purchasing process. Your precious diamond jewellery not only comes with a certificate of authenticity from leading gemological institutes, but it is also accompanied by a detailed price breakdown of how much you pay for your conflict-free diamonds, metal as well as the making of your jewellery.

Why we built Virani

Meet The Founders

Meet The Founders

We Are Hiring!

ViraniGems.com is one of the fastest growing ecommerce jewellers in the world. We are collaborative and hard-working team players with a common goal of creating a transparent and compassionate jewellery industry.

If you are interested in growing with ViraniGems.com, please review our job postings to apply and send us a resume and cover letter letting us know why you are interested in joining our team.

Job Description:

If you live and breathe digital marketing, we want you to be part of our team. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

    Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Desired Candidate Profile

  • UG or PG degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Experience in setting up and optimizing Google Ad words campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Desired Experience: 3-5 years
Location: Surat, Mumbai

Job Description:

We are looking for a customer-oriented service representative to act as a liaison, provide product/services information and resolve any emerging problems that our clients might face with accuracy and efficiency. The target is to ensure excellent service standards and maintain high customer satisfaction.

    Responsibilities

  • Effectively manage large amounts of incoming calls
  • Generate sales leads
  • Identify and assess customers’ needs to achieve satisfaction
  • Build sustainable relationships of trust through open and interactive communication
  • Provide accurate, valid and complete information by using the right methods/tools
  • Meet personal/team sales targets and call handling quotas
  • Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure resolution
  • Keep records of customer interactions, process customer accounts and file documents
  • Follow communication procedures, guidelines and policies
  • Take the extra mile to engage customers

    Desired Candidate Profile

  • Fluent in both English and Hindi with neutral accent
  • Proven customer support experience
  • Track record of over-achieving quota
  • Strong phone contact handling skills and active listening
  • Familiarity with CRM systems and practices
  • Customer orientation and ability to adapt/respond to different types of characters
  • Excellent communication and presentation skills
  • Ability to multi-task, priorities, and manage time effectively
Desired Experience: 1-3 years
Location: Surat, Mumbai

Job Description:

We are looking for an enthusiastic Senior Marketing Manager to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behaviour trends and generate creative ideas. You will be passionate about your field and well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

    Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Take the extra mile to engage customers
  • Measure and report performance of marketing campaigns, gain insight and assess against goals

    Desired Candidate Profile

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Excellent consulting, writing, editing (photo/video/text), presentation
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations
Desired Experience: 1-3 years
Location: Surat, Mumbai

Job Description:

We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in blogging to achieve business goals. The blogger will be expected to sustain and develop the company's voice across all blog content.

    Responsibilities

  • Develop entertaining, informative and engaging content an on-going basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
  • Writing various types of articles on a wide range of topics for our blog.
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
  • Providing feedback to other contributors, and editing other writers’ content.
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Optimizing content for search engines and lead generation.
  • Conducting analytical projects to improve blog strategies/tactics.
  • Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.

    Requirements:

  • A passion and strong understanding of the industry and our business' mission.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
  • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Twitter, etc.).
  • Excellent organizational skills to work independently and manage projects with many moving parts.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • 2-3 years of marketing and content creation experience.
Desired Experience: 2-4 years
Location: Surat, Mumbai